Use Case - Service Provider Scenario (e.g. Handyman)
Scenario: Scenario: Gary, the Handyman, wants to increase his customer bookings and grow his Handyman Business.
Business Owner Problem: : Low customer appointment scheduling, no business website, no
formal customer referral program, limited knowledge of using technology for customer
acquisition and no spare time to create and administer a customer referral program. All
confirmed “pain points” for Gary as he struggles to find new ways to attract more customers to
his business. Gary relies on traditional word of mouth referrals and often forgets to remind his
current customers to refer to him if they had a great customer experience.
Goal: Gary wants to create viral customer referral campaigns in order to create brand
awareness/exposure and increase sales/referrals received from his existing customers. Gary
also desires to have an easy to use web and mobile app that has marketing automation
capabilities that sends customers targeted reminders about routine home maintenance tasks
and seasonal reminders to further increase business.
Solution: Gary signs up for Dealsby to create viral customer referral campaigns. The first 14 days of membership are free for Gary to try out Dealsby and see firsthand how Dealsby can help generate new referral activity for his Handyman business. Gary can create new customer referral campaigns using Dealsby in five easy steps.
E.g., Gary’s Customer Referral Campaign Inputs (5 Easy Steps):
- Campaign Name: First Service Discount.
- Coupon Type: : $ Off Discount.
- Recipient: Referrer & Referee to receive referral discount.
- Expiry Date: Set desired months from Referral Campaign Launch (Marketing
Automation reminders on submitting referrals & routine household related
services).
- Referral Discount Amount: $ off first service.
Post Campaign Launch: directly shares his new customer referral hyperlinks with his
current customers. Gary’s business profile will auto-update with his new referral code hyperlinks
whenever new campaigns are added, edited, deleted or inactivated.
Dealsby Value Proposition for Gary the Handyman:
- Cloud-based and centralized marketplace for consumers to search for popular small
business industries such as restaurants, retail, special home contractors, real estate
related and professional services.
- Organic search and find opportunities (curious consumers viewing business profiles from
high referral code shares of other consumers- social proof).
- iOS and Android Mobile Apps & Mobile Web accessibility.
- Dealsby is cloud-based so there no expensive or complicated software to add to an existing website.
- Dealsby is easy to use, intuitive and subscribers can have their 1st referral campaign launched within minutes of account signup.
- SMS, Email & Social Media integrated which creates viral brand awareness & brand exposure.
- Immediate campaign development, editing, activation and launch.
- Referral code hyperlinks that have been previously shared with current customers do
not have to be changed when a referral campaign is edited! The campaign details might
change but the hyperlink doesn’t!.
- An easy to read and understand business administration dashboard for customer referral
tracking and referral rewards redemption tracking.
- Marketing automation capabilities for customer reminders.
- Immediate email, cloud messaging and in-app messaging of all referral and referral reward redemption activities.
- Dealsby is a very affordable Customer Referral Marketing Solution.